10 takeaways from Beyoncé's new album, 'Cowboy Carter' (2024)

Cowboy Carter is the hotly anticipated follow-up to to Beyoncé's 2022 album, Renaissance. Blair Caldwell/Courtesy of the artist hide caption

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Blair Caldwell/Courtesy of the artist

10 takeaways from Beyoncé's new album, 'Cowboy Carter' (2)

How long have fans been speculating over the details of Beyoncé's new album? It depends when you start counting: Some began buzzing over it the second her previous record, the dance-centric Renaissance, was released in 2022 and touted as "act one" of a trilogy. But the chatter has been especially fervent in the past two months, as singles, visuals and other teases popped up during the Grammys, Super Bowl and on the artist's own social media. The Beyhive's busiest bees analyzed clues that pointed toward a country music-inspired sound; they dissected the history of that genre, and how Black musicians have often been written out of it.

After months of anticipation, Cowboy Carter has finally arrived. Is it a country album? In many ways, yes — but it's also a sprawling work filled with disparate influences and references, while remaining a Beyoncé album at its heart. Two NPR Music staffers, reporter Sidney Madden and editor Sheldon Pearce, have been listening since the stroke of midnight. They come to you now with the 10 most important things to know about exactly what Cowboy Carter is, and is not.

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1. It's a sprawling Western epic...

Just as Beyoncé's 2022 album, act i: RENAISSANCE, served as a world-building homage to the unsung Black queer youth who created house music, Cowboy Carter continues the lesson plan. In a statement soon after the album's worldwide release, the artist's Parkwood Entertainment shared that each song on the 27-track project is its own version of a reimagined Western film: "She took inspiration from films like Five Fingers for Marseilles, Urban Cowboy, The Hateful Eight, Space Cowboys, The Harder They Fall and Killers of the Flower Moon, often having the films playing on a screen during the recording process."

Each track, whether an interlude, collaboration or poignant solo, rides out like a full-length film full of scenic grandeur, character and conflicts that any Chitlin' Circuit aficionado or spaghetti Western cinephile can obsess over. As a whole, Cowboy Carter serves as a well of discovery, full of samples, sonic Easter eggs, Knowles family callbacks and, most importantly, an appreciation for pioneers in the country world.

2. ... with a searing image of its titular central character.

In the cowboy, Beyoncé finds her ideal figure of the American West and South. She cites the rodeo as the first place where anyone who loved country music and culture could gather and mingle and feel welcome. It's an image that runs counter to the experience that inspired the album: performing her song "Daddy Lessons" at the CMA Awards in 2016, where she has said she "did not feel welcomed ... and it was very clear that I wasn't." The Cowboy Carter character exists in conversation with the history of Black cowboys, the loaded meaning behind the term and its function in the American imagination.

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3. It's a country album...

There are plenty of categorically country sounds on Cowboy Carter. String instruments are its sonic heartbeat, and the do-si-do of the slide guitar on "DESERT EAGLE" and "TEXAS HOLD 'EM" feel perfectly matched with Bey's feathery vocals. The jovial wiggle of the accordions on "RIIVERDANCE" tip a hat to zydeco music and the artist's Creole heritage. "PROTECTOR" (featuring Beyoncé's youngest daughter, Rumi) is anchored by acoustic guitar. "SWEET HONEY BUCKIIN' " interpolates "I Fall to Pieces," the shuffling standard made famous by Patsy Cline. Compared to Bey's past work in an R&B world full of glitz and glamor, many moments on the album, even with their layered arrangements, feel like intimate jam sessions straight out of a Nashville writing camp.

4. ... and it's also not.

Across the track list, elements of hip-hop, bluegrass and Chicano rock, with pop, rock, Jersey club music and operatic runs. "YA YA" conjures the charisma of Tina Turner and Chuck Berry, while winking in the direction of Nancy Sinatra and The Beach Boys. "BODYGUARD" is a breezy surf-rock romp with Latin percussion and a little whiskey on its breath. "AMEN" rings to the rafters in true gospel splendor. "SWEET HONEY BUCKIIN' " stacks genre upon genre and yet never overwhelms, instead connecting the dots between them with dusty horse gallops. The production credits stretch far beyond the scope of country stalwarts, making the album a treasure hunt for fans and issuing a challenge to the ways country music has come to be defined.

5. It's got country and Americana icons to set the tone...

Voices from country lore appear throughout the track list, signposts for the album's deconstructions of genre. The outlaw country pioneer Willie Nelson, who once bucked the Nashville sound himself, stands in as the host of KNTRY Radio Texas, Beyoncé's fictional pirate station. Dolly Parton draws a line from Becky with the good hair to Jolene, and turns up again before "TYRANT," encouraging Beyoncé to light up a juke joint. In a prelude to one of the album's most adventurous cuts, "SPAGHETTII," Linda Martell, an undersung, trailblazing Black country star of the '70s, lays out a sort of mission statement: "Genres are a funny little concept, aren't they? Yes, they are. In theory, they have a simple definition that's easy to understand. But in practice, well, some may feel confined."

6. ... and it's flipping some old tropes.

There are covers of country classics here that stand out for how stealthily they're reimagined. Parton's 1973 hit "Jolene" shows up early in the album, but Beyoncé adds her own sauce to flip its storied narrative. A vigilant Bey (flip-flopping between being upset and unbothered) clocks the "bird" chirping round her man; unlike Dolly, who responds to a similar threat with a plea for mercy, she puts her rival on notice: "I'm warnin' you, woman, find you your own man / Jolene, I know I'm a queen, Jolene / I'm still a Creole banjee bitch from Louisianne." This twist renegotiates the common push and pull of rolling-stone / damsel-in-distress infidelity that's historically been a hallmark in country standards, and has only recently started to shift (see also: Carrie Underwood's "Before He Cheats").

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7. It gives flowers to unsung pioneers.

When Linda Martell shows up in the opening moments of "SPAGHETTII" to pose her question about genres, the slick rhetorical framing cuts to the main conceit of Cowboy Carter and centers Martell herself as a case in point. As a pioneer in the country space, Martell made history with her 1970 album, Color Me Country, and was the first Black woman to perform on the storied Grand Ole Opry. But because of the racist aggression she endured when moving from pop to country, Martell soon left the business. Now, at 82 years old, Martell's getting her due. Her voice is immortalized on both "SPAGHETTII" and "THE LINDA MARTELL SHOW," both tracks that play hopscotch with a range of genres. "I am proud that Beyoncé is exploring her country music roots," the veteran posted on Instagram. "What she is doing is beautiful, and I'm honored to be a part of it. It's Beyoncé, after all!"

8. It shines a light on the stars of country's new age.

A recent study tracking country music programming from 2000 through 2020 revealed that only 29% of country songs played on format radio were by women artists, and of that 29%, 0.01% were Black women. And so along with honoring pioneers, Cowboy Carter platforms new stars in the field who are still working their way through its entrenched gatekeeping and redlining.

Rhiannon Giddens strums her banjo on the album's lead single, "TEXAS HOLD 'EM." Virginia's Shaboozey, whose 2022 release, Cowboys Live Forever, Outlaws Never Die, offered songs for a post-"Old Town Road" country-rap world, cuts through two tracks with his unforgettable tone. "BLACKBIIRD" features the vocals of four Black women — Tanner Adell, Brittney Spencer, Tiera Kennedy and Reyna Roberts. This soulful cover of The Beatles' classic about Black women's plights and resilience during the American Civil Rights movement puts its subjects in a spotlight that country radio rarely does, bringing home the reality that opportunities for artists like these have scarcely grown in the years since Martell broke ground.

9. It saddles up over the pop-country middle ground.

On Cowboy Carter, Beyoncé is a pop star actively in conversation with the idea of country music, and traversing the distance between those genres seems to have made her consider the existing relationship between them. In two moments on the album, she enlists singers who have been blurring that binary for quite some time: Miley Cyrus and Post Malone. Miley, of course, is the daughter of "Achy Breaky Heart" sensation Billy Ray Cyrus, and in her own pursuit of a pop identity, fiddled with Mike WiLL trap, Flaming Lips psychedelia, glam rock and country pop before settling on the centering sounds of last year's Endless Summer Vacation, which earned her a record of the year Grammy for "Flowers." For his part, Post broke out as a watercolor trap rockstar and has since shifted toward a sound more in line with his Texas roots. Both seem to resonate with the ambiguity Bey sees running through the music.

10. There's more beneath the rhinestone jewel case.

Beyond the many featured guests, other behind-the-scenes contributors help tell the story. The-Dream, Pharrell, No I.D., Raphael Saadiq, Ryan Tedder, Ryan Beatty and Swizz Beatz all helped produce the record. It also boasts an incredibly accomplished cast of supporting players: Pulitzer-winning folk revivalist Giddens, Grammy-winning soul man Jon Batiste, session luminary Nile Rodgers, gospel pedal steelist Robert Randolph, blues rocker Gary Clark Jr., hip-hop banjoist Willie Jones and the incomparable Stevie Wonder. The incredible variety of names and skills is the secret sauce behind Cowboy Carter's sprawling vision.

10 takeaways from Beyoncé's new album, 'Cowboy Carter' (2024)

FAQs

What is the meaning behind Beyoncé's Cowboy Carter album? ›

In a recent Instagram post about Cowboy Carter, Beyoncé says that the album was inspired by “an experience that I had years ago where I did not feel welcomed.” She's referring to her 2016 CMA Awards performance with the Dixie Chicks, where country music's good ole' boy brass didn't take kindly to her presence and ...

What is the point of Cowboy Carter? ›

Beyoncé's Cowboy Carter has ignited discourse about the place of Black musicians in country music. But it's also evidence of its creator's desire to break genre walls by following her most eccentric impulses.

What is the meaning behind Beyoncé's new album? ›

Beyoncé's new album is inspired by backlash to her entering the country music genre. Just as Beyoncé's 2022 album, act i: RENAISSANCE, served as a world-building homage to the unsung Black queer youth who created house music, Cowboy Carter continues the lesson plan.

What is the story behind Cowboy Carter? ›

A concept album, Cowboy Carter is the second of a planned trilogy of albums, following Renaissance (2022). Beyoncé conceived Cowboy Carter as a journey through a reinvention of Americana, spotlighting the overlooked contributions of Black pioneers to American musical and cultural history.

What is the meaning of the name Cowboy Carter? ›

The title Cowboy Carter, too, nods to the whitewashed work of Black artists in the history of country music. The Carter Family was one of country's weightiest acts, and they developed their distinctive sound under the influence of Black musician Lesley Riddle.

What are people saying about Beyoncé's album? ›

The album's length works against it, though it doesn't ruin the overall effect. "Some of the time — not most, but some — 'Cowboy Carter' is boring. It's too long. There are too many ballads.

What is the lesson of Cowboy Carter? ›

“Cowboy Carter” is a testament to the sheer hard work she invests in her music. It reminds us that regardless of our achievements, there's always room to push ourselves further, strive for excellence, and embrace the grind. Dedication Leads to Mastery – Mastery is not an endpoint but a journey.

What is the meaning of the Cowboy Carter album cover? ›

White horses carry various connotations of purity, freedom, independence, strength and the expansion of American territory. With that in mind, the horse might also bolster arguments that "Cowboy Carter" is Beyoncé's attempt to reclaim country and cowboy culture as a space formulated by and for Black people, too.

What does the cowboy symbolize? ›

Few symbols of the American West are as iconic as the cowboy. Synonymous with the virtues of strength, self-reliance and determination, the cowboy is romanticized in popular culture and Western history. Often omitted from these dominant narratives, Black cowboys were an integral part of the American West.

Is Cowboy Carter doing better than Renaissance? ›

We once again have a new high-water mark for a 2024 first week with the 407,000 units moved by Cowboy Carter in its first frame — a solid 75k higher than the 332,000 moved by Renaissance in its debut week.

How well is Cowboy Carter doing? ›

The pop superstar's new album also reigns on Billboard's Top Country Albums chart, the first time a Black woman has led that tally in its 60-year history. Beyoncé's genre-bending “Cowboy Carter” has become her eighth No. 1 album, opening with the biggest sales of any release so far this year.

How is Cowboy Carter country? ›

“It's a country album!” everyone seemed to think, but we were all corrected via Instagram. “Cowboy Carter” isn't a country album. It “is a Beyoncé album.” Even so, as a southerner, I really wanted to be the one to cover this album for Scene.

Why is Beyoncé's album called Cowboy Carter? ›

I know people on twitter hate this album title but it's genius—it's her last name (as The Carter's) and also “The Carter Family” (aka June Carter Cash) was one of the biggest, most foundational acts in country music history.

Why are there two I's in Cowboy Carter? ›

The double "I" in the song's name is a reference to Cowboy Carter serving as Act II in the Renaissance series. Several other song titles also feature the double "I" treatment including "AMERIICAN REQUIEM," "SPAGHETTII" and even her cover of the Beatles' iconic track "BLACKBIIRD."

Was Cowboy Carter supposed to be Act 1? ›

Act I of Beyoncé's three-party project was actually supposed to be Cowboy Carter, but Renaissance took its place after the COVID-19 pandemic changed everything. In the Parkwood press release, Beyoncé reveals she switched the order of the albums to bring joy to people with the upbeat dance tone of Renaissance.

What does the album title "Cowboy Carter" mean? ›

I know people on twitter hate this album title but it's genius—it's her last name (as The Carter's) and also “The Carter Family” (aka June Carter Cash) was one of the biggest, most foundational acts in country music history.

Why does Jay-Z hold Beyoncé's ankle? ›

In this 2005 throwback (three years before their wedding, btw), Jay-Z's holding on tight to Beyoncé. According to Greer, his body language indicates that he's "feeling the family love" even before they tie the knot.

Why are there two IIs in Cowboy Carter? ›

Lots of IIs: Because Cowboy Carter is "act II" of a three-act project that began with her previous album, 2022's Renaissance, many song titles have "II" or "ii" in them, such as the duets II Most Wanted with Miley Cyrus and Levii's Jeans with Post Malone.

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