What Is a Speakers Bureau? FAQ's + Answers | PRH Speakers (2024)

How does a speakers bureau actually work?

The Penguin Random House Speakers Bureau represents select speakers for paid speaking engagements. If you have a budget to bring a speaker to your venue, contact us and we will help you find someone in your price range. Once you’ve decided on a speaker, we will work with you every step of the way, from discussing the honorarium and travel terms, to issuing the contract, booking travel arrangements, and coordinating book sales.

What kinds of speakers do you represent?

The Penguin Random House Speakers Bureau represents a wide range of speakers, including bestselling authors, Nobel, Pulitzer, and Newbery Prize winners, scientists, journalists, historians, politicians, entertainers, and business leaders. No matter what the subject may be – leadership, motivation, health and wellness, creativity, diversity, or sustainability – our speakers deliver thought-provoking presentations to audiences at corporations, schools and universities, libraries, and industry conferences.

What types of events do you book for your speakers?

The Penguin Random House Speakers Bureau handles all types of speaking engagements, both public and private. Our speakers appear at Freshman Year Experience and Community Read programs, medical conferences, libraries, schools and universities, and corporations as well as at private clubs and associations. In addition to keynote lectures, our speakers present breakout sessions at conferences, student workshops, and retreats. No matter what you’re looking for, we can help create an event experience that is customized to your needs.

What if I want to book a speaker who is not on your roster?

The Penguin Random House Speakers Bureau can assist you with inquiries regarding authors not listed on our website. Even if the speaker you are looking for is outside the Penguin Random House family, we can help secure the speakers for your event.

If I don’t have a particular speaker in mind, can you give me suggestions?

We are happy to provide recommendations and can help you find the best speaker for your event in any price range.

How much will it cost to invite a speaker to lecture at my event?

We represent speakers in all price ranges. While every speaker has a standard fee, costs can vary based upon the length and requirements of the engagement. Venues are responsible for all travel expenses associated with the event. If you would like to request a certain speaker’s fee and travel requirements, please contact us directly. Or, if you’re working within a specific budget, we will be happy to suggest appropriate speakers for your event whose fees would meet those financial requirements.

How are travel arrangements made?

Travel to and from the event including ground transportation in the speaker’s home city will be booked by the Penguin Random House Speakers Bureau. Following the event, we will invoice you for these costs along with any out-of-pocket expenses incurred by the speaker. The host of the event is responsible for directly booking local hotel accommodation as needed, as well as for arranging for ground transportation in the event city.

Can the Penguin Random House Speakers Bureau provide materials to help us promote our event?

We are happy to coordinate with your press department and can provide you with speaker photographs, jacket images, and speaker biographies to facilitate your promotional efforts. Your bureau agent can also act as a liaison for interview requests from local media outlets.

Can you put me in touch with a speaker directly?

Due to privacy concerns, we cannot disclose our speakers’ personal contact information. Any personal communication you send to us, however, will be forwarded to the speaker.

Can we communicate directly with a speaker before the engagement?

Most speakers can make themselves available for a planning call with the event organizers once they’ve been booked for a speaking engagement. Our speakers always strive to deliver the most engaging and thought-provoking lecture possible. They realize that having a conversation with someone at your organization prior to the engagement may help them fine-tune their lecture to address your attendees specifically.

Can I order books for a signing following my event?

We consider book sales to be an important component of all our events, and our speakers will be happy to sign copies of their books following the lecture. We will help you bring in a local bookseller to sell at the event, or we can assist you in ordering books for your team to resell or giveaway.

Can we record the speaker’s lecture?

Please contact us if you’re interested in recording the speaker’s lecture. Sometimes the speaker will allow taping, but we must get permission from them prior to the event.

What if I don’t want to book an event, but would like to arrange a media interview with one of your speakers?

Please email usdetails of your request and state in the subject line of your email that it is a media request. We can pass along your request to the speaker’s publicist.

I am a speaker looking for representation. How do I become a part of the Penguin Random House Speakers Bureau?

We only represent a select group of Penguin Random House authors for speaking engagements. We accept speaker nomination forms from our in-house colleagues in the editorial and publicity departments.

Have more questions that weren’t covered in the FAQs? Contact us.

What Is a Speakers Bureau? FAQ's + Answers | PRH Speakers (2024)

FAQs

What Is a Speakers Bureau? FAQ's + Answers | PRH Speakers? ›

Speakers bureaus are companies that act as a bridge between organizations wishing to hire keynote speakers and hard-to-reach keynote speaking experts. Bureaus can provide guidance, assurance, and expert advice to help create perfect engagements for both the speakers and event organizers.

What does a speaker bureau do? ›

A speakers bureau is a collection of speakers who talk about a particular subject, or a company, which operates to facilitate speakers for clients requiring motivational speakers, celebrity appearances, conference facilitators, or keynote speakers.

What percentage does a speaker's bureau take? ›

Speakers bureaus charge nothing to list speakers or recommend them for events. Bureaus make their money by taking a percentage of the fee charged to the booking client, which is typically between 25-35% of the fee. While this may seem high, speakers who work with bureaus are booked more often and earn bigger fees.

How much does a speakers bureau charge? ›

The standard commission rate for speakers bureaus can range from 25% to 30% of the speaker's fee (although this can vary outside of these bounds and wildly so based on project, assignment, location and provider).

What are the objectives of the speakers bureau? ›

Speakers bureaus collectively offer a group of individuals who can speak positively and knowledgeably, support and promote your organization, and speak on topics such as adoption and foster care.

How to get picked up by a speaker's bureau? ›

Here's what I found out!
  1. The best way to get noticed and picked up by a bureau is to have the client ask for you. ...
  2. Another surefire way to get noticed and picked up by a bureau is to bring the bureau business. ...
  3. Be persistent but respectful: Following up once or twice is acceptable if you don't hear back.
Feb 28, 2024

How do speaker bureaus make money? ›

They take a commission from your speaking engagement fee.

With the vast majority of bureaus, there is no membership fee because of this, as any sale they make on your behalf means 20-30% commission for them.

What is a normal speaker fee? ›

$2,500–$5,000 — Brand new speakers with no or very little speaking experience. $5,000–$10,000 — Newer speakers and speakers in the education industry. $10,000–$20,000 — Experienced corporate speakers. $20,000–$50,000 — Bestselling authors, professional athletes, and B-list celebrities.

Are speaker fees negotiable? ›

The more times you speak, the more you should be paid.

It is ok to negotiate your fees when it makes sense and you gain some type of value in exchange. Be sure to thoroughly evaluate the circ*mstances and determine which ones make it beneficial for you to negotiate.

Do you get paid to be a speaker? ›

If you have given 11-50 presentations in your career, you should be compensated for your experience, and all the more as you gain more experience speaking. Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person!

What is a typical honorarium for a guest speaker? ›

You might consider $200-300 as a modest gesture of appreciation. Bringing an academic speaker who is well-published and has notoriety in their field may warrant a slightly higher honorarium. You might offer $500 or ask if they have a standard fee.

How do speakers make money? ›

Potential Revenue Streams

The main source of many motivational speakers' income comes from speaking engagements. They often supplement their incomes by selling books on-site and online. Other speakers use a loss-leader model, giving break-even or low-cost talks to drive book and online training course sales.

Why do speakers get paid so much? ›

Professional speakers get paid for impact, and the amount of people they impact at the same time. What they actually end up earning is something known as a leveraged income. Leveraged income is where you provide value to more people at the same time, and this is really important to understand.

What is another name for a speakers bureau? ›

Sometimes called public service bureaus, these are speakers bureaus that send speakers into the community for little or no fee.

What are the benefits of a speaker's bureau? ›

7 Benefits of Working With A Speakers Bureau
  • Vetted Speakers.
  • Time-Saving Efficiency.
  • Access to High-Profile Speakers.
  • Cost Savings.
  • Logistical Support.
  • Event Consultation.
  • Less Risk.

How do speaker bureaus work? ›

Speakers bureaus are companies that act as a bridge between organizations wishing to hire keynote speakers and hard-to-reach keynote speaking experts. Bureaus can provide guidance, assurance, and expert advice to help create perfect engagements for both the speakers and event organizers.

What are the operations of a speakers bureau? ›

The distinction between a speakers bureau and an agency lies primarily in their scale of operation and the breadth of their speaker representation. A speakers bureau typically maintains a vast network of professional speakers across various industries and topics, working with a diverse array of talent.

What are the main responsibilities of the speaker? ›

The Speaker of the House is responsible for administering the oath of office to the Members of the U.S. House of Representatives, giving Members permission to speak on the House floor, designating Members to serve as Speaker pro tempore, counting and declaring all votes, appointing Members to committees, sending bills ...

What does a speaker agent do? ›

Speaker agents are essentially sales experts for speaking professionals. Though their primary responsibility is usually engaging leads on your behalf, they also act as an in-between for you and event planners. Most speaker agents operate under speaker bureaus.

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